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Why this? Why Now?

Food isn't working for Wales

Our food system is failing us all, and impacting the most vulnerable, particularly children, hardest. As Europe’s top consumer of ultra-processed foods, the UK faces a severe health crisis. Childhood excess weight is projected to cost the NHS £74 billion over their lifespan, while diabetes care already consumes nearly 10% of the Welsh NHS budget.

Changing what and how we eat could vastly improve health, education, the environment, and local economies, but progress has stalled, in many cases due to a lack of practical skills on the ground.

Time for action

If we don’t act now, and at scale, the next generation are set to inherit a whole stack of avoidable problems. The solutions aren’t all about spending more money, and they aren’t only about policy change. We need to change the way things are done - in kitchens across the country, and in every public sector and community setting that serves food. 

Our vision

Cegin y Bobl is building a country where everyone has the skills and knowledge to feed themselves delicious, nutritious food.

What we do

We support communities to regain control of their diet, food culture and health outcomes, building hands-on skills and confidence. And we advocate for better food on the public plate in schools, hospitals and care homes.

How we get there

The National Food Strategy for Wales, Wellbeing of Future of Generations Act, thenew Curriculum for Wales, universal free school meals, local procurement pilots, a strong sense of community and identity, and public pride in Welsh produce provide a framework and opportunity which doesn’t exist elsewhere in the UK.
"I'm genuinely excited at the debate and experimentation that’s emerged in Wales. Cegin y Bobl and Welsh civil society organisations are getting on with building that civil food resilience."

Professor Tim Lang,

Food Security Expert and Patron, Cegin y Bobl

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Over the coming years, we want to:

Ensure all pupils are fully food literate by the time they leave school.

Equip transformational food leaders in every community in Wales.

Help Welsh society move to a place where good food is the norm in catering settings and all citizens are food resilient and literate.

The gap isn't just knowledge. It's experience.

We tracked around 150 pupils across three primary schools who took part in our whole-school approach to food in 2025. This included a six-week Food Discovery course that combined hands-on cooking in the classroom kitchen with picking fresh vegetables on a farm.

24% increase in pupils' willingness to try new foods
11% increase in cooking at home
25% increase in the number of fruit and vegetable pupils reported eating in the previous week
97% of children already knew why fruit and veg matter - before and after

Grow it, cook it, taste it

When children grow, cook, and taste food themselves, their habits shift in ways that facts alone cannot achieve. Our rapid review takes a look at the effectiveness of a whole-school approach to food, with examples from around the world.

Transforming the future of food

We are building a movement of people who can reach others, harnessing food’s power to bring people together. By shifting mindsets, from home kitchens to schools, growers, and policy makers, we’ll reshape food systems to transform the future of food for everyone.

What We Do

Our Impact

Over the course of our first year of delivery, we have grown the team, refined our model and massively extended our impact. As well as sharing transformational food education workshops across five Welsh counties, we have influenced national conversations about the future of food, health and skills in Wales.
Our Impact: One Year On